Although the title of this post may seem a bit bizarre since I blog every day and tend to post on social media, it’s totally relevant to my life these days. Much to many peoples dismay, Instagram changed a few months ago. You may have noticed that you no longer see your friends posts in a chronological order but now more in the order Instagram thinks you want to see them in. It’s much like the same algorithm change we saw on Facebook quite a while ago, when it stopped being fun for me personally.
Facebook was constantly pushing ads and never actually showing me the people’s posts I actually wanted to see. For a business owner, it’s also frustrating because although I have a business page, if I don’t share a post to my personal page no one will see it. It’s Facebook’s way of making people pay for reach and I’m sure that will be happening across Instagram quite soon.
Despite the changes being annoying from a business perspective, it has been great for my life overall. After a few weeks of trying to maintain my normal posting schedule and becoming frustrated with fewer and fewer people seeing my posts, I decided to scale back. I now only post once a day unless a sponsorship entails something more and it has honestly changed my overall stress level and happiness.
I don’t think I quite realized how much the responsibility of my social media habits for my blog stressed me out. I always looked at it as ‘work’ because honestly, it is. As much as I love being spontaneous and posting for fun, most bloggers Instagram feeds are carefully curated and an extension of their brand.
Since ditching the expectations, I have been waking up stress free. Not posting in the morning has also helped me stay off social media all day. I find that when I’m not posting myself, I have less of a desire to use the app and am definitely not checking to see how my post performed.
I also decided this last weekend to take a break from it all together. It was nice not worrying about what to post and enjoying my weekend! I’m happy with my decision to scale back and honestly think it resonates with readers and followers. No one wants to be inundated with social media and I think this allows a good balance of inspiration without being overwhelming.
What do you guys think about the new changes and how often do you like seeing from your favorite bloggers?